Reuzel Concrete Hold Matte Pomade

Lock your style in place with Reuzel Concrete Hold Matte Pomade. This strong hold, water-based formula acts like a wax, so you can rework your look throughout the day without flaking, crumbs or loss of hold. Finished with a matte, no-shine look and a vanilla cola fragrance.

• Strong hold (10/10) with a matte, low-shine finish (1/10)
• Non-flaking, wax-like formula that can be reworked all day
• Water-based formula that washes out easily without build-up

Who Is It For?

• Anyone with medium to coarse hair needing serious hold
• Those wanting a matte finish with added definition and structure

What Does It Do?

• Provides strong, long-lasting hold without flaking
• Adds definition and structure with a matte finish
• Washes out easily without leaving build-up behind

How Do You Use It?

1. Remove 1 to 2 knuckles full from the can and emulsify in your palms
2. Spread evenly across your hands until fully covered
3. Apply to towel-dried or dry hair, starting at the crown and working toward the front
4. Work from scalp to ends, covering hair liberally
5. Comb hair into your desired shape
6. Apply more if necessary

Water (Aqua), Petrolatum, Cetearyl Alcohol, Lanolin Wax, Ceteareth-25, Emulsifying Wax, Propylene Glycol, Cera Alba (Beeswax), PVP, Tribehenin, PEG-40 Hydrogenated Castor Oil, Kaolin, VP/VA Copolymer, Bis-Diglyceryl Polyacyladipate-2, Fragrance (Parfum), Equisetum Arvense (Horsetail) Extract, Urtica Dioica (Nettle) Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Laurtrimonium Chloride, Sodium Bisulfite, Alpha-Isomethyl Ionone, Coumarin, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Benzyl Alcohol, Caprylyl Glycol, Sorbic Acid, Phenoxyethanol.

Reuzel started with two men in love with barbering. Sotted in style. And drowning under the influences of rock ‘n roll, kustom kulture and the working-class ethic of Rotterdam. Leen and Bertus wanted to provide a haven. A barbershop. A place men could trust the products and enjoy the company. Those classic styles and hot-towel shaves are still around. And the traditions that created them have kickstarted a bit of a riot. Reuzel is here to make sure that as styles change, the attitude remains the same. For those people who are ready to sculpt a style, write a story, and be part of a legacy.