Concrete Hold Matte Pomade

Reuzel's Concrete Hold Matte Pomade provides a matte, strong hold finish. Its water-based formula easily washes out and creates styles that are reworkable throughout the day. It provides a strong hold for a long-lasting, matte finish and performs like a wax, allowing you to rework styles without flaking or making the hair sticky. This pomade is great for those with finer hair.

• Features a water-based, non-sticky formula
• Vanilla-Cola fragrance

Who Is It For?

• All hair types
• Ideal for finer hair

What does it do?

• Provides a strong, all-day hold and a matte finish

How do you use it?

1. Apply a small amount and work it through the hair from crown to ends
2. Add a little extra for a stronger hold if necessary

WATER (AQUA), PETROLATUM, CETEARYL ALCOHOL, LANOLIN WAX, CETEARETH-25, EMULSIFYING WAX, PROPYLENE GLYCOL, CERA ALBA (BEESWAX), PVP, TRIBEHENIN, PEG-40 HYDROGENATED CASTOR OIL, KAOLIN, VP/VA COPOLYMER, BIS-DIGLYCERYL POLYACYLADIPATE-2, FRAGRANCE (PARFUM), EQUISETUM ARVENSE (HORSETAIL) EXTRACT, URTICA DIOICA EXTRACT, VINYL CAPROLACTAM/VP/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, LAUTRIMONIUM CHLORIDEM SODIUM BISULFITE, ALPHA-ISOMETHYL LONONE, COUMARIN, HEXYL CINNAMAL, HYDROXYCITRONELLAL, LINALOOL, BENZYL ALCOHOL, CAPRYLYL GLYCOL, SORBIC ACID, PHENOXYETHANOL

Reuzel started with two men in love with barbering. Sotted in style. And drowning under the influences of rock ‘n roll, kustom kulture and the working-class ethic of Rotterdam. Leen and Bertus wanted to provide a haven. A barbershop. A place men could trust the products and enjoy the company. Those classic styles and hot-towel shaves are still around. And the traditions that created them have kickstarted a bit of a riot. Reuzel is here to make sure that as styles change, the attitude remains the same. For those people who are ready to sculpt a style, write a story, and be part of a legacy.