Superior Hold

Bona Fide's Superior Hold is a water-based pomade with a strong hold and high shine. This pomade was formulated to grip your hair like a traditional petroleum-based pomade but without the greasy residue. Bona Fide's Superior Hold goes in easy and holds all day.

• Washes out easily
• Fresh citrus scent

Who Is It For?

• All hair types
  
• Ideal for finer, straighter hair

What Does It Do?

• Provides strong hold and high shine
  

How Do You Use It?

1. Emulsify a scoop of product in dry hands and apply evenly to lightly damp or dry hair
2. Style as desired

WATER (AQUA), CETEARETH-25, PEG-40 HYDROGENATED CASTOR OIL, GLYCERIN, POLYSORBATE-20, PEG-7 GLYCERYL COCOATE, FRAGRANCE (PARFUM), DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE, DMDM HYDANTOIN, ORANGE 4 CI 15510, D-LIMONENE, BENZYL BENZOATE, LINALOOL, METHYL IONONE GAMMA, BENZYL SALICYLATE, COURMARIN, CITRONELLOL, CITRAL, GERANIOL, HYDROXYCITRONELLAL, BENZYL CINNAMATE

Just like their Latin name suggests, Bona Fide is transparent, honest, and everything they do is in “good faith.” They don’t make outlandish claims like “their pomades are the best in the world” or “we’re revolutionising the hair industry” because what works best for some might not work for others. Bona Fide hair products are American Made products of the highest quality which they wish to be used as tools in creative expression. The brand encourages people to have fun with their hair and to use their products to try out whatever look and style they desire.