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Tommy Gun's Barbershop Guide to Matte Clay

As men's hairstyles have trended towards more natural looks, with volume and texture, the demand for innovative matte finish hair styling products has soared. The popularity of styling clays has skyrocketed, and they are now one of the most popular types of men's hair styling products.

What is Matte Clay?

Matte clays are designed to create natural-looking hairstyles with added hold and minimal shine. Clays come in a variety of different styles, with brands creating versions featuring light holds and different levels of shine, each producing different results.

Best Hairstyles for Matte Clay Styling Products

Matte clays are versatile products and can be used creatively to style hair as desired. If you want to add control, texture, volume, and shape to your hair while maintaining a matte finish, matte clay is a great option for you.

Matte clays are suitable for short to medium styles and work best with medium to thicker hair. If you have thinner hair, be careful when using matte clays as they can tend to clump the hair. If you have thinner hair and want similar results, check out hair styling powders.

How to Use Matte Clay

Matte clays can be a little tricky to use if you don't have a lot of experience with them. If you ever need any tips on how to style your hair, be sure to ask your Tommy Gun's barber.

Before you start, be sure to have recently washed your hair and thoroughly dried it. Matte clays work best in clean, dry hair.

Take a small pea-sized amount of product and warm it thoroughly through your hands until the product has completely emulsified. Start with a small amount, and you can always add more product if you need to.

Now, begin to rub your hands through your hair, making sure to work all the way down to the roots. Use your fingers or a comb to style your hair into place.

Take your time and perfect your style!

Best Men's Matte Clay

There are many matte clays available, and choosing the right one for you might take some trial and error, so be sure to ask your Tommy Gun's barber which one would be best for you.

Here are a few of our favorite men's matte hair clays:

Baxter of California Clay Pomade

Baxter of California Clay Pomade
  • Strong and pliable hold
  • No shine finish
  • Adds texture and volume
  • Paraben-free, infused with natural ingredients

Shop Baxter of California Clay Pomade

Hanz De Fuko Claymation

Hanz De Fuko Claymation
  • Long-lasting hold
  • Matte texture
  • Water-soluble for easy removal
  • Made in the USA

Shop Hanz De Fuko Claymation

Uppercut Deluxe Clay


Uppercut Deluxe Clay


  • Strong but reworkable hold
  • Low shine, matte finish
  • Ideal for difficult to control hair
  • Woods and Leather fragrance

Shop Uppercut Deluxe Clay

American Crew Matte Clay

American Crew Matte Clay
  • Provides long-lasting, workable hold
  • Builds texture
  • Doesn't leave the hair feeling greasy
  • Silky matte finish

Shop American Crew Matte Clay

The Bearded Chap Australian Matte Clay

Australian Matte Clay
  • Firm hold
  • Matte finish
  • Chocolate fudge brownie fragrance
  • Contains 3 types of Australian Clay

Shop The Bearded Chap Australian Matte Clay

Men's Matte Clay hair styling products are a great option for someone wanting a product that offers a matte finish, strong hold, and versatility. These are excellent products for messy, textured, or defined styles. Don't be afraid to experiment when styling your hair with matte clay, and if you ever need some tips, talk to your barber!

Shop Tommy Gun's Range of Matte Clay styling products.