{"product_id":"reuzel-concrete-hold-matte-pomade","title":"Reuzel Concrete Hold Matte Pomade","description":"\u003cp\u003eLock your style in place with Reuzel Concrete Hold Matte Pomade. This strong hold, water-based formula acts like a wax, so you can rework your look throughout the day without flaking, crumbs or loss of hold. Finished with a matte, no-shine look and a vanilla cola fragrance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold (10\/10) with a matte, low-shine finish (1\/10)\u003c\/li\u003e\n\u003cli\u003eNon-flaking, wax-like formula that can be reworked all day\u003c\/li\u003e\n\u003cli\u003eWater-based formula that washes out easily without build-up\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eWho Is It For?\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with medium to coarse hair needing serious hold\u003c\/li\u003e\n\u003cli\u003eThose wanting a matte finish with added definition and structure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eWhat Does It Do?\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eProvides strong, long-lasting hold without flaking\u003c\/li\u003e\n\u003cli\u003eAdds definition and structure with a matte finish\u003c\/li\u003e\n\u003cli\u003eWashes out easily without leaving build-up behind\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eHow Do You Use It?\u003c\/strong\u003e\u003c\/h5\u003e\n\u003col\u003e\n\u003cli\u003eRemove 1 to 2 knuckles full from the can and emulsify in your palms\u003c\/li\u003e\n\u003cli\u003eSpread evenly across your hands until fully covered\u003c\/li\u003e\n\u003cli\u003eApply to towel-dried or dry hair, starting at the crown and working toward the front\u003c\/li\u003e\n\u003cli\u003eWork from scalp to ends, covering hair liberally\u003c\/li\u003e\n\u003cli\u003eComb hair into your desired shape\u003c\/li\u003e\n\u003cli\u003eApply more if necessary\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":67748925079715,"sku":"950204","price":36.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/8686\/7619\/files\/Screenshot2026-10-22123316.png?v=1792636411","url":"https:\/\/tommyguns.com.au\/products\/reuzel-concrete-hold-matte-pomade","provider":"Tommy Gun's Australia","version":"1.0","type":"link"}