{"title":"American Crew","description":"\u003cp\u003eWith a legacy spanning over 25 years, American Crew has established a leading line of grooming products dedicated to providing high-quality solutions for men. From classic looks to modern trends, American Crew is the go-to brand for men who want to look their best every day.\u003c\/p\u003e","products":[{"product_id":"american-crew-heavy-hold-pomade-85g","title":"Heavy Hold Pomade","description":"\u003cp\u003eJust as its name suggests, this American Crew pomade is a heavy hold, water-based pomade perfect for creating sleek styles, sculpting and styling. 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This product will add texture and increase definition. Beeswax provides a natural, pliable hold for various lengths and the wax-like consistency provides a matte finish while remaining easy to distribute through hair. Defining Paste is similar to Fiber in texture and effect but is easier to use and distribute through hair. 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An easy to use styling cream that works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. 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Use Grooming Cream to create a straight, sleek look or to soften naturally curly\/wavy hair with conditioning elements such as Aloe Vera. 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